Sr. Director - Marketing

Company Name:
WorkStaff USA Staffing Agency
At this company, innovation is at the heart of what we do. We bring real innovation to our customers, through technology, process and our people. Through our innovation, we fundamentally change the way cash moves across operations, how staff work, and how customers are engaged and the ways in which businesses connect their cash management systems.
World experts in the management of cash, we work in partnership with our customers to identify their exact needs, establishing a framework of technology and process change that has a profound effect on business results. This framework delivers a proven return on investment and sees new levels of customer engagement, fully supported by vital business intelligence to enhance profitability.
PURPOSE OF THE ROLE:
The Senior Director of Marketing is responsible for customer facing activities related to marketing communications, pre-sales business consulting, leasing and strategic partnerships and customer training. This role owns all activities related to conceptualizing and implementing marketing strategies and achieving marketing targets. Specific responsibilities include business and market development; market research and planning; strategic direction for promotion and advertising; coordination with sales; and hiring/directing the day-to-day activities of the marketing staff.
KEY RESPONSIBILTIES:
Key liaison with Global Marketing team representing North America business in our global marketing efforts.
Own value proposition development, communication, on-going maintenance, and best practice sharing;
Develop and execute, plan for market awareness with key trade show events, industry trade groups, other market influencing organizations, and peer-to-peer opportunities as appropriate;
Develop and execute integrated programs, which may involve media, call center, online, inside sales, and/or event marketing/sponsorship activities;
Responsible for directing all internal and external communications programs;
Maintain, and enhance, the company's Content Management Systems (Sales Edge) such that it continues to be a valuable tool for field sales. This will also include gathering competitor information, analysis and dissemination;
Lead business consultant and strategic partnership teams to ensure exceptional support of our highest opportunity accounts;
Ensure effective management of all external agencies.
Oversee managing customer training teams; collaborative development of new training channels and programs.
QUALIFICATIONS:
7 10 years experience leading and directing a marketing department or equivalent function;
Proven project management skills with an ability to work with multiple and sometimes competing goals and deadlines;
Proven ability to develop and execute integrated marketing programs that drive sales volume;
Bachelors degree in business, marketing, finance or related area required; professional business experience; MBA or related Masters degree a plus;
Strategic thinker, resourceful, problem solving and analytic skills;
Demonstrated expertise in supporting a value added, solution sales model;
Exceptional verbal and written communication skills, including strong presentation and facilitation skills
This company was formed in 2013, combines the former international businesses of Glory and Talaris. A global business, headquartered in the UK, the company is built on the solid reputation and rich history of the GLORY Group, Talaris and De La Rue, providing combined experience spanning over 280 years.
Working from more than 20 countries, over 2,500 professionals and specialists deploy knowledge, skills, resources and technology, to ensure that cash moves seamlessly throughout operations, significantly reducing cost while transforming staff productivity. Further business development and support through our network of 350 business partners delivers local expertise and understanding worldwide.
An Equal Opportunity / Affirmative Action Employer / An E-Verify Employer
It is the policy of the company to provide equal opportunity for all qualified persons and not to discriminate against any applicant for employment because of race, color, religion, national origin, sex, age, disability, protected veteran status, or any other status protected by federal, state or local law governing the company location to which this application is submitted.

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